Holiday House Design Trends 2025: Styles That Elevate Value and Investment Appeal

Whether your holiday home is perched by the sea, nestled in the countryside, or set in a serene mountain village, the design trends of 2025 offer more than just inspiration—they present real investment opportunities. Choosing the right interior style isn’t just about looks; it’s about creating value, enhancing guest experience, and boosting long-term market appeal.

Why Style Matters in Real Estate

The design and decor of a holiday home can directly influence its rental income and resale potential. A thoughtfully styled property:

• Attracts more bookings on platforms like Airbnb and Booking.com
• Justifies higher nightly rates and increases occupancy
• Enhances the emotional connection for potential buyers
• Stands out in a competitive short-term rental or resale market

Below, we explore four top styles dominating 2025 and how each can turn a simple holiday home into a high-performing lifestyle asset.

1. Mediterranean Rustic / Island Style

Best for: Coastal villas and countryside homes in Greece, Italy, Spain
Key elements: Textured walls, terracotta tiles, solid wood furniture, earthy color palettes with pops of sea-inspired blues and greens
Investment insight: This timeless style harmonizes with the Mediterranean landscape and appeals to international travelers looking for authenticity. It adds charm and heritage, increasing both emotional and market value. Great for marketing through visuals and storytelling.

2. Boho Chic

Best for: Countryside retreats, eco-lodges, creative getaways
Key elements: Natural materials like linen, wood, rattan, handwoven décor, vintage rugs, macramé, and plenty of indoor plants
Investment insight: Boho Chic radiates warmth, creativity, and personal flair—ideal for properties targeting wellness tourism or long weekend escapes. Its layered, cozy vibe photographs beautifully, performs well on social media, and appeals to younger, experience-driven travelers.

3. Coastal / Beach Style

Best for: Seaside properties, homes with sea views or beach access
Key elements: Soft blues, whites, sandy tones, driftwood textures, nautical decor, rope accents, and shell-themed artwork
Investment insight: This is a perennial favorite in the short-term rental market. Coastal style instantly communicates “holiday” and “relaxation,” making it easier to attract guests seeking a beach escape. Ideal for maximizing rental appeal with minimal effort.

4. Modern / Contemporary

Best for: New builds, renovated homes surrounded by nature
Key elements: Clean lines, minimalist layouts, neutral tones, use of raw materials like concrete, ceramic, wood, and high-quality fabrics
Investment insight: Modern design emphasizes simplicity, openness, and function. It’s particularly appealing to digital nomads and international buyers seeking luxury without extravagance. Flexible enough to evolve with future trends, this style supports long-term value.

Final Takeaway: Design is a Strategic Investment

The right interior style does more than look good—it helps your holiday property perform better financially. When design choices align with the property’s character and the target market’s expectations, the result is higher occupancy, greater ROI, and a stronger resale story.