Why Greece Stole the Spotlight in 2024: Two Beaches That Ranked Among the World’s Best

Each year, millions of travelers turn to Tripadvisor to plan their next dream escape — and its Travellers’ Choice Best of the Best Beaches awards are among the most anticipated lists in global tourism. These rankings aren’t curated by editors or influencers but are based solely on real reviews from visitors who’ve experienced these destinations first-hand.

In 2024, Greece didn’t just make the list — it topped it. The shimmering pink sands of Elafonissi Beach in Crete earned the No.1 spot as the best beach in the world. Even more impressively, another Greek gem, Myrtos Beach in Kefalonia, landed in the global Top 10. This double presence confirms what seasoned travelers already know: Greece is a coastal paradise like no other.

Elafonissi: A Natural Masterpiece on the Edge of Europe

Located on the southwestern tip of Crete, Elafonissi is often described as surreal — and rightly so. Its powdery sand has a subtle pink hue, a result of crushed seashells mixing with white grains over centuries. This, combined with the shallow turquoise lagoons that stretch endlessly around a sandbar, creates a scene that feels more like Polynesia than the Mediterranean.

Elafonissi is part of a protected Natura 2000 area, meaning its unique ecosystem is preserved, and development is limited. The beach is family-friendly thanks to its calm, shallow waters, yet adventurous visitors can hike the nearby cedar forest or snorkel around the reef. With convenient road access from Chania (around 1.5–2 hours’ drive), it remains one of Crete’s most visited natural landmarks — but it never feels overbuilt or artificial.

Myrtos: Kefalonia’s Dramatic Jewel

Sitting at No.10 in the world, Myrtos Beach is the iconic postcard of Kefalonia — a sweeping arc of white pebbles framed by steep limestone cliffs and vivid emerald waters. Located between the mountains of Agia Dynati and Kalon Oros, this beach is known for its striking contrasts and the way sunlight reflects off the seabed, producing a kaleidoscope of blues.

Unlike Elafonissi, Myrtos doesn’t have expansive facilities or resorts lining the shore — and that’s part of its appeal. A small café operates during high season, and a few traditional tavernas can be found nearby. The beach is best visited in early summer (May–June) or September to avoid peak crowds and enjoy the sea at its warmest.

Greece’s Rising Appeal to Global Travelers

Joining destinations like Aruba, Thailand, and Portugal on the Top 10 list, Greece’s standout beaches show how the country offers not just beauty, but authenticity. The Greek islands balance natural wonders with culture, hospitality, and relatively easy access from Europe and beyond.

Direct flights to Crete and Kefalonia are increasing each summer, and boutique developments nearby are becoming increasingly popular among those seeking second homes or sustainable escapes. Notably, strict planning laws in protected zones help maintain the balance between tourism and conservation — something increasingly valued by today’s eco-conscious traveler.

So if you’re looking for more than just sun and sand — if you want soul, heritage and scenery that stops you in your tracks — Greece is calling. And with international attention soaring, now may be the best time to visit before these treasures become even more sought-after.